Case Study: Kettle & Fire achieves scalable influencer growth with Aspire

How Kettle & Fire achieved <$5 cost per mille with Aspire

Kettle & Fire, the leading shelf-stable bone broth brand, needed a leaner way to manage influencer marketing as their program scaled. Their previous influencer management software was difficult to use, created time-consuming manual work, and lacked strong reporting, making it hard to get deeper campaign insights. They turned to Aspire’s creator marketing software to streamline influencer operations and improve visibility into performance.

With Aspire, Kettle & Fire simplified campaign management, tracking, and reporting, while also using promo codes and UGC content to drive sales. Aspire helped the team generate $200K in sales in a few months, including $135K from UGC ads and $50K from 612 promo codes, while keeping CPM under $5 and CPE at $0.17. The brand also scaled to running six campaigns simultaneously, all with Aspire’s high-touch support and robust analytics.

Kettle & Fire

Armani Jain

Influencer Marketing and Social Media Manager