Case Study: Greats sells out inventory months ahead and triples influencer posts with Aspire

How influencer content helped Greats successfully sell out inventory months ahead of schedule

Greats, a modern luxury shoe brand, struggled to scale influencer marketing while managing discovery, outreach and tracking manually via spreadsheets and email. Marketing lead Kristin Sword turned to Aspire to find, communicate with and make data-driven decisions about hundreds of influencers, using Aspire’s Connect, Manage and Analyze tools to address authenticity, scale and efficiency challenges.

Aspire’s Connect (2M+ creator search and recommendations), Manage (workflow and automation for outreach to payment) and Analyze (campaign reporting) let Greats scale from about 70–80 posts/month to over 350 posts/month (300%+ increase), save roughly 15 hours per week, generate 16.2M impressions and a 4.3X ROI, and ultimately sell through their entire inventory in under a month. Aspire’s automation and “test and invest” data approach enabled Greats to re-engage top performers and accelerate sales.

Greats

Kristin Sword

Marketing Manager