Case Study: Grubhub achieves scalable, authentic influencer content and 396% ROI with Aspire

How Grubhub adds the human element to their creative with influencer marketing

Grubhub set out to scale authentic, human-centered creative after a major 2016 rebrand but found manual influencer outreach (email and spreadsheets) too slow and unscalable. To solve this, Grubhub partnered with Aspire, using Aspire Connect for discovery, Aspire Manage for communications/workflow, and Aspire Analyze for reporting to find the right influencers and build long-term relationships at scale.

Aspire’s platform enabled rapid campaign launches (100+ applicants in the first hour and six campaigns in the first week) and provided a steady stream of authentic content now used across paid and owned channels. The partnership delivered measurable impact: hundreds of images, 3M impressions, 150K video views, 80K likes, 14K followers gained, a 75% influencer response rate and a 396% campaign ROI—while drastically reducing the time needed to secure partnerships.

GrubHub

Nick Deyo

Social Media Manager