Case Study: Castlery increases influencer signings 15% with Aspire

How Castlery organized their influencer campaign data with Aspire

Castlery, the Singapore-founded furniture lifestyle brand, needed a better way to manage its international influencer campaigns as it scaled across 54 metropolitan areas on three continents. The team, led by Senior Partnerships Specialist Jena Theng, was spending too much time organizing campaign details, tracking influencer data, and coordinating with collaborators around the world.

Using Aspire’s influencer marketing platform, Castlery centralized campaign management, automated post tracking and reporting, and used customizable templates to streamline negotiations and collaboration terms. As a result, Aspire shortened influencer negotiations from about one week to 3–4 working days, helped Castlery increase influencer signings by 15% year over year, and reduced the time spent chasing content submissions.

Castlery

Jena Theng

Senior Partnerships Specialist