Case Study: Care/of quadruples engagement with Aspire

How Care/of Quadrupled Their Engagement with Aspire

Care/Of, a contemporary wellness brand, wanted to move beyond expensive, hard-to-measure macro-influencer campaigns and build a scalable, cost-effective always-on ambassador program. With a small marketing team, they needed a way to source creators, manage workflows, and track performance without adding headcount, so they turned to Aspire.

Using Aspire’s influencer search engine, customizable workflows, automated product fulfillment, and sales tracking, Care/Of launched and managed a results-driven brand ambassador program efficiently. Aspire helped the team save about 20 hours per week and avoid hiring a full-time associate, while driving measurable growth: 4x engagement, 400K+ impressions, 115 creators activated, and from Q4 2022 to Q1 2023 an 80% increase in creators, an 85% increase in product-related posts, and a 313% lift in impressions.

Care/Of

Paige Hackworth

Growth Marketing Associate