Case Study: The Bouqs Company doubles ad efficiency and boosts engagement with Aspire

How Bouqs used influencer-generated content to optimize ads and increase engagement

The Bouqs Company, led on social by Tricia Teschke, needed a scalable way to source authentic, human-feeling content for seasonal campaigns (Valentine’s, Mother’s Day, summer launches) because in-house creative felt too ad-like and underperformed. To fix low engagement and the inability to efficiently manage long-term influencer relationships, The Bouqs Company turned to Aspire and its influencer marketing platform (Aspire Connect, Aspire Manage, Aspire Analyze).

Using Aspire, Bouqs quickly found on-brand influencers, ran briefs and product sends, tracked performance, and repurposed influencer content for ads and the website. The results: 250 influencer proposals, 8M impressions, 256K likes, 30K new Instagram followers, influencer content now makes up 25–30% of Bouqs’ creative, and Bouqs saw double the ad efficiency within a week after launching a “Golden Hour” campaign with 20 creative sets — all managed through Aspire.

The Bouqs Company

Tricia Teschke

S R. Social and Content Manager