Case Study: BWH Hotels achieves $980K in earned media value with Aspire

How Best Western generated $980k in earned media value with Aspire

BWH Hotels turned to Aspire to help Best Western Hotels & Resorts manage influencer marketing across its global portfolio of brands. With a lean team and more than 4,300 hotels in 100+ countries, the company needed a better way to identify creators, manage communications, track content, and measure ROI without relying on a scattered tech stack and time-consuming manual work.

Using Aspire’s all-in-one influencer management platform, including creator search, relationship management, content management, sales tracking, and ROI reporting, BWH Hotels streamlined its entire workflow. Aspire helped the team save 475+ hours per year, generate 10.5 million impressions, complete 125+ influencer collaborations, and deliver more than $980K in earned media value in one year.

BWH Hotels

Bryan Perleberg

Associate Director of Brand Marketing