Case Study: Coola achieves 60% sales lift with Aspire's influencer marketing platform

How an organic skin care brand’s authentic approach to influencer marketing boosted sales by 60%

Coola, a high-end sun protection skincare brand targeting women 24–35, faced difficulties managing influencer relationships and ensuring consistent, on‑brand content. Marketing Director Mykella Gannon found tracking conversations, reviewing deliverables, and enforcing commitments especially challenging—made harder by Coola’s preference for organic, often unpaid collaborations—so the brand turned to Aspire for a more robust in‑house influencer solution.

With Aspire (including its AI-powered recommendation engine, Aspire Manage, and Content Library), Coola scaled influencer outreach 10x to 500+ influencers per month, generated 9,000+ pieces of authentic content, gained ~37K followers, and saved over $75,000 per quarter by repurposing content instead of running photoshoots. Aspire’s platform centralized relationship history, content approvals, and templated guidelines, and helped drive measurable impact: Sun Silk Drops sales rose 60% year‑over‑year (27% month‑over‑month).

Coola

Mykella Gannon

Marketing Director