Case Study: Lovesac scales influencer program to 30–40 partnerships per month and 18.5M impressions with Aspire

How an in-house team scaled a influencer program & generated millions of impressions without compromising organic relationships

Lovesac needed to scale its influencer program while preserving authentic, long-term creator relationships. Marketing lead Mike Majlak had built initial partnerships with high-profile creators but was limited by manual processes—managing collaborations via email and spreadsheets made it difficult to grow beyond a handful of influencers per month without outsourcing to an agency, which would risk the brand’s organic voice. Aspire (using its Connect, Manage and Analyze tools on the Aspire platform) approached Lovesac with a way to scale in-house while keeping those personal relationships intact.

Aspire’s platform streamlined influencer discovery, relationship management, and campaign analytics, enabling Lovesac to grow from 5–8 to roughly 30–40 influencer relationships per month and achieve measurable impact: 18.5M impressions, 577K website clicks, 1.1M pieces of content, $245K earned media value, and a 4X campaign ROI, along with a 3–4X return on time invested. Aspire’s tools also helped Lovesac repurpose authentic influencer content across social, web, catalogs and direct mail without sacrificing the brand’s organic partnerships.

Lovesac

Mike Majlak

Marketing Manager