Case Study: SmartyPants achieves 300% influencer community growth and 3x engagement with Aspire

How a wellness brand scaled its influencer community by 300% and boosted engagement by 3x

SmartyPants, a leading gummy-vitamin brand sold at Amazon, Whole Foods and Target, needed more authentic, scalable content to showcase 20+ product variants. The in-house team couldn’t produce enough lifestyle assets and manual Instagram searches — plus an underperforming platform — made it hard to find high-quality, on‑brand influencers, so SmartyPants turned to Aspire (using Aspire Connect/AspireIQ) to solve the problem.

Using Aspire’s creator search, marketplace, campaign tools and content library, SmartyPants quickly identified brand champions, managed compliant campaign guidelines, and scaled influencer-driven creative for ads. As a result, Aspire helped grow the influencer community 300% (from ~4 to ~20 influencers/month), increase content production 7x with 2,400+ pieces, reach over 20 million consumers, boost engagement 3x, gain ~38K followers, and cut spend by about 80%.

SmartyPants

Tori Herman

Associate Manager of Marketing Communications