Case Study: Rugs USA achieves 40M impressions with Aspire

How a product seeding campaign gave Rugs USA viral exposure in the interior design community

Rugs USA, a home textiles brand, needed a faster way to find the right influencers for seasonal campaigns and to create compelling content for its website and social channels. With many creator applicants to sift through, the team wanted a more efficient way to identify strong partners and prove the value of influencer marketing to leadership.

Using Aspire’s Creator Marketplace, Influencer CRM, and social listening tools, Rugs USA quickly sourced and onboarded creators, launched a product seeding campaign with interior designer Arvin Olano, and tracked performance across the program. Aspire helped Rugs USA generate over 2,700 sponsored posts and more than 40 million impressions, giving the brand measurable proof of reach and campaign impact.

Rugs USA

Lauren Rueter

Manager, Influencer and Community