Case Study: Stella & Chewy’s scales influencer content and achieves 665% ROI with Aspire

How a premium pet food brand scales content creation that targets their ideal customer

Stella & Chewy’s, a premium pet food brand that targets devoted dog and cat parents, struggled to scale influencer marketing because their prior software made discovering creators difficult and didn’t report Instagram Stories metrics. To address these gaps they turned to Aspire, adopting Aspire Connect, Aspire Manage and the Aspire Content Library to better find on‑brand influencers, track performance, and preserve story content.

Using Aspire, Stella & Chewy’s built long‑term creator relationships, automated shipping and collaboration, and centralized all influencer content for repurposing. The program scaled from ~100 influencers to 1.5× that number, generated 4.5K pieces of content and 46M impressions, gained 25K followers, and delivered standout wins like 1.8M impressions and 181.7K engagements during Small Business Week—while influencer content proved 25–50× less expensive than agency creative.

Stella & Chewy’s

Zoe Kharasch

Digital and Social Media Coordinator