Case Study: European Wax Center achieves 7x influencer program scale and 150% ROI with Aspire

How a major chain of hair removal salons leverages influencers to scale authentic content

European Wax Center, which operates over 800 centers nationwide, needed to rebuild digital connections during the pandemic and reduce reliance on a costly agency that limited scale and transparency. To bring influencer marketing in-house and better target creators with high engagement and positive sentiment, the brand turned to Aspire and its AspireIQ platform.

Using Aspire’s AspireIQ marketplace and analytics, European Wax Center received 1,700+ creator proposals, scaled partnerships 7x (growing from roughly 15 to 100+ influencers), and built a reusable Content Library. The move increased efficiency and transparency and drove measurable results — typical influencer ROI of 150%, with a Holidays & Hygiene campaign delivering 450% ROI and 40% engagement — while positioning the brand to expand into ambassador programs.

European Wax Center

Kara Salazar

Manager of Social Media & Influencer