Case Study: Ruggable achieves a scalable, authentic influencer community and 32% higher ROA with Aspire

How a home decor brand leveraged influencer marketing to foster community

Ruggable, a home décor brand known for its machine‑washable rugs, faced a broken influencer program with no scalable process for vetting, managing, or measuring creators. Influencer and Strategic Partnership Manager Dmitri Cherner needed a way to find authentic, audience‑aligned creators and manage hundreds of relationships without losing the human touch, so Ruggable turned to Aspire’s influencer marketing platform (Aspire Connect, Manage and Analyze).

Using Aspire, Ruggable scaled from working with ~10 influencers a week to ~45, identifying over 400 vetted creators in under six months and building long‑term “MVP” partnerships. Aspire’s tools centralized communications, content rights and performance tracking, enabling Ruggable to publish 2,385 posts, earn 36.9M impressions, gain 166K Instagram followers, drive 63K clicks, and realize a 32% higher ROA and 25% lower CPA—along with $723K in earned media value.

Ruggable

Dmitri Cherner

Influencer and Strategic Partnership Manager