Case Study: Purple Mattress achieves 3x influencer program scale and 260% campaign ROI with Aspire

How a home brand differentiates itself by leveraging a community of diverse content creators

Purple Mattress, a mattress brand known for its Purple Grid technology, needed to reach a wide and diverse audience—young professionals, students, parents, and pet owners—by using authentic creator content instead of hired models. Building and scaling influencer relationships was becoming unmanageable with spreadsheets, DMs, and email: Purple Mattress struggled to find creators who matched its aesthetic, track deliverables and performance, and maintain quality long-term relationships. To address this, the team turned to Aspire and its AspireIQ platform for influencer and content program management.

Aspire implemented AspireIQ’s suite of management tools—auto messages, groups, mass terms, centralized chat, AI-powered search and a machine-learning content library—to streamline communication, discover diverse creators, and organize thousands of repurposable assets. The results: Purple Mattress scaled its influencer program 3x per month, generated thousands of content pieces (2,000+ in one quarter, 3,775 total), reached 11.6M impressions, built ~200 relationships with 1,570 posts, drove hundreds of thousands of likes, and achieved a 260% campaign ROI while improving creator experience and cross-channel content use.

Purple Mattress

Megan Crow

Senior Influencer Marketing Manager