Case Study: HexClad Scales Influencer Marketing Across 5 Countries with Aspire

How a HexClad scaled a global influencer program across 5 countries

HexClad, a rapidly growing DTC cookware brand, needed a way to scale its influencer marketing program across five countries with different regional requirements. To do that, it worked with Aspire and its agency partner, Aligned Growth Management, using Aspire as the central CRM and influencer platform to organize creators, manage communications, process inbound partnership requests, and track content usage rights.

With Aspire, Aligned Growth centralized HexClad’s influencer operations across North America, Europe, and Australia, using tools like custom tags and stages, email templates, landing pages, and content management features. The result was a program that could be managed by just four team members across 3,000+ influencers, driving 700+ active creators, 800+ social posts, 75 million+ impressions, and 250K engagements in a single quarter.

HexClad

Anna Barker

Director of Growth Marketing