Case Study: iHerb achieves scalable global influencer-driven content and 479% campaign ROI with Aspire

How a health-product retailer successfully leverages influencer marketing to reach global markets

iHerb, a health-product retailer with a presence in over 50 countries, needed large amounts of authentic, localized content to reach diverse global markets but found in‑house production and manual influencer sourcing unscalable. The team chose Aspire—using Aspire Connect, Manage, and Analyze—to help source niche creators, manage relationships, and measure campaign performance.

With Aspire, iHerb scaled to 300+ localized creators and produced 1,000+ pieces of content (329 posts), driving 11.8M impressions, 34K followers gained and a 479% campaign ROI while working with 3–4x more influencers each month. Aspire’s platform also streamlined outreach, contracts, payments, and reporting, enabling iHerb to maintain organic long‑term relationships and save substantial time.

iHerb

Nicole Rohre

Senior Marketing Manager