Case Study: Phyto achieves 405% campaign ROI and scales diverse influencer content with Aspire

How a hair care brand leverages influencer content to reach adiverse audience

Phyto, a botanical haircare brand part of Ales Group, sought to broaden its U.S. audience beyond its traditional 35–55 customer base but found France-based HQ content didn’t always resonate and lacked volume for U.S. channels. Influencer outreach was slow and manual, so Phyto partnered with Aspire—using Aspire Connect to discover diverse creators and Aspire Manage to automate contracts, content review, and payments—to scale influencer marketing efficiently.

Using Aspire’s platform to filter creators by hair type, audience demographics and engagement, Phyto built 95+ creator relationships and generated 600+ pieces of content, 170+ live posts, 349K video views, 342K likes and 14.1M impressions, delivering a reported 405% campaign ROI and $124 media value. Aspire’s tools also centralized usage rights and content in a library for easy repurposing, accelerating Phyto’s U.S. growth and campaign velocity.

Phyto

Isabella Cortez

Digital Marketing Associate