Case Study: Icon Fitness boosts customer acquisition and scales influencer content with Aspire

How a fitness brand acquires new customers by leveraging influencer content

Icon Fitness, the world’s largest manufacturer and marketer of fitness equipment (parent to NordicTrack and ProForm), needed new ways to reach sales goals, refresh its brand, and attract younger audiences beyond traditional TV media. Social Media Director Tanner Simmons turned to influencer marketing to source authentic, diverse content and drive online engagement, but manual outreach and spreadsheets limited scale and efficiency—so the team sought a platform to streamline influencer discovery and relationship management.

Aspire provided the solution with Aspire Connect, Aspire Manage, a centralized Aspire Content Library and Hellosign integration to find, onboard, contract and review influencers at scale. The program delivered 950+ pieces of content, 12.9M impressions, 230 live posts, 230K Instagram followers gained in 1.5 years, a 5X ROAS and 10X content ROI; Icon Fitness now onboards influencers in minutes, works with 5x more creators monthly, runs 50–200 paid ads powered by influencer content, and saves thousands by replacing traditional production with product-exchange content.

Icon Fitness

Tanner Simmons

Social Media Director