Case Study: Rad Power Bikes achieves 561% ROI with Aspire

How a fast-growing ebike company turned their customers into powerful brand advocates to drive ROI

Rad Power Bikes, a fast-growing ebike brand with a large and loyal rider community, wanted to turn its customers into advocates despite the product’s high price point and the absence of a traditional influencer base. To do this, it partnered with Aspire and used Aspire’s Agency Services to build a customer ambassador program focused on authentic word-of-mouth marketing.

Aspire helped Rad Power Bikes activate loyal customers, run a surprise-and-delight gifting campaign, and supplement the program with product seeding from more established creators. The campaign generated millions of impressions, drove conversions over five months, and delivered a 561% increase in ROI, while also strengthening customer relationships and brand sentiment.

Rad Power Bikes

Nicole Fisch

VP Marketing and Digital