Case Study: YogaClub achieves 900+ pieces of scalable, authentic influencer-sourced content and faster partnerships with Aspire

How a fast growing activewear brand leverages influencers to source high performing content that fuels their marketing channels

YogaClub, a fast-growing activewear ecommerce subscription brand, struggled to scale influencer relationships and consistently source diverse, high-quality content while also managing its website, social channels, and blog. Lindsay McClelland, Director of Partnerships and Brand Experience, found traditional photo shoots costly and limiting and needed a platform to streamline outreach, contracts, approvals and content rights—so she turned to Aspire (using Aspire Connect, Aspire Manage, and the Aspire Content Library).

Using Aspire’s discovery, workflow automation and content library, YogaClub automated influencer sourcing, contracts, payments and usage rights, allowing Lindsay to partner with hundreds of influencers in half the time and replace in‑house shoots. The brand sourced 900+ (970+ reported) pieces of content across 422 posts, generating 15.4M impressions and $128.2K in earned media value that were repurposed across paid ads, email, web and social—delivering more diverse, authentic and scalable creative for YogaClub.

YogaClub

Lindsay Mcclelland

Director of Partnerships and Brand Experience