Case Study: Makeup Eraser achieves 10x more content and 90% lower content creation costs with Aspire

How a beauty brand produces 10 times the amount of content without increasing their marketing budget

Makeup Eraser, led by co‑founder and COO Elexsis McCarthy, faced a classic growth challenge: influencers were creating high‑impact, authentic content but the brand couldn’t scale outreach or reliably measure ROI using manual Instagram DMs. Producing brand content in‑house was costly and slow, so Makeup Eraser needed a way to scale influencer partnerships and turn those collaborations into a consistent content engine — which led them to the Aspire platform.

Using Aspire’s tools (including Aspire Connect, Aspire Manage and the Content Library), Makeup Eraser scaled influencer sourcing, streamlined contracts and licensing, and organized repurposable assets. The results speak for themselves: 150+ pieces of influencer content, 8.6M impressions, a 90% reduction in content creation costs, relationships with 50+ creators and roughly 10× the content for the same budget — content that was reused across paid ads, Sephora.com and in 238 Costco stores thanks to Aspire.

Makeup Eraser

Elexsis Mccarthy

Chief Compliance Officer