Case Study: SUMR Brands achieves scalable influencer-driven content and a 252% engagement boost with Aspire

How a baby products company used influencer content to launch a new brand and fuel its marketing channels

SUMR Brands, parent company to Summer™, born free™, and SwaddleMe®, needed to reach Millennial parents and rapidly scale influencer marketing for the March 2019 launch of born free. Facing a fragmented process of agencies, emails, and spreadsheets that limited a small team’s ability to find creators, manage relationships, and measure impact, SUMR turned to Aspire and its influencer platform (including Aspire Connect/Manage/Analyze and the Content Library) to streamline sourcing, collaboration, and reporting.

Using Aspire’s Connect to find and vet parenting influencers, Manage to build segmented creator communities and streamline communication, Analyze to track ROI, and the Content Library to centralize assets, SUMR generated 1,440+ pieces of content, 9.5M impressions and $287K in media value, gained 5,000+ Instagram followers in six months, drove 7.4K clicks to their website, and achieved a 252% increase in engagement—demonstrating that Aspire enabled scalable, high-performing influencer content and cut down on in-house production.

SUMR Brands

Shardae McKnight

Digital Marketing Coordinator