Case Study: 4moms boosts affiliate sales and conversions with Aspire

How a baby gear brand launched a highly effective affiliate marketing campaign that skyrocketed sales while keeping costs low

4moms, a baby gear brand, wanted to improve the ROI of its influencer marketing program. While the team had used creators mainly for awareness, impressions, and UGC, they struggled to turn that activity into direct sales for high-consideration products. To solve this, 4moms partnered with Aspire and used its affiliate marketing capabilities, along with tools like Sales Tracking, the Content Library, and the Creator Marketplace.

With Aspire, 4moms launched an affiliate program at scale, quickly setting creators up with unique tracking links and promo codes, seeding products to affiliates, and managing more than 500 creators from one platform. Within six months, the program generated over 300 conversions and $65K in affiliate sales while keeping CAC low, and 4moms also saw 30% more conversions from influencer-created content in paid ads. Aspire helped the brand secure more budget and save thousands annually on content creation.

4Moms

Amie Stanton

Senior Director, Marketing & Brand Engagement