Case Study: The History Channel achieves 12.4% engagement rate with Aspire

HISTORY uses Aspire to achieve a 12.4% engagement rate on influencer content

The History Channel partnered with Aspire to make its influencer marketing more efficient as its programming and creator efforts scaled. Managing a growing volume of campaigns was creating heavy administrative work for internal, legal, and finance teams, and the brand needed a faster way to find, vet, and manage creators while supporting quick turnarounds.

Aspire implemented its Creator Marketplace, Influencer Search Engine, Agency Services, and custom workflow tools to streamline creator discovery, automate campaign operations, and provide white-glove support. The result was 3 influencer campaigns run quarterly, more than 6M views on influencer videos, a 12.4% engagement rate, and a 4.4x increase in opportunities for expected reach, helping The History Channel expand results without adding bandwidth strain.

The History Channel

Emma Diede

Social Media Coordinator