Case Study: Graco drives organic reach with Aspire Agency Services

Graco drives 597K organic impressions with Aspire

Graco, a baby product manufacturer, faced the challenge of building authentic buzz for a new car seat launch among expectant and new parents. They partnered with the vendor Aspire and its Agency Services to identify and activate credible mom creators for an exclusive in-person event without mandating any content deliverables.

Aspire's solution was to plan and execute an intimate event for 23 handpicked creators. This experience-first approach generated 113 organic posts, resulting in 597,000 impressions and 7,300 engagements. The campaign achieved a potential reach of 12.5 million, proving the value of treating creators as collaborators.

Graco