Case Study: NHS Blood and Transplant transforms donor communications with Aspire Systems and Salesforce Marketing Cloud

NHS Blood and Transplant cuts email campaign time from 6 weeks to 6 hours with Aspire Systems

NHS Blood and Transplant (NHS BT), the UK authority responsible for blood and organ supply, faced a significant challenge in managing its complex donor communications. With over 70 different campaigns run by disparate teams, their manual and outdated systems led to uncoordinated and inefficient outreach, risking donor engagement. The organization engaged Aspire Systems to implement a custom solution to modernize its marketing and drive intelligent, personalized engagement with its donor base.

Aspire Systems deployed a custom marketing, communication, and logistics solution built on Salesforce Marketing Cloud. This provided NHS BT with a platform to build and manage highly personalized donor journeys powered by automation and AI. The results were transformative, reducing the time to craft an email campaign from six weeks to just six hours. This solution improved staff efficiency and satisfaction, upskilled the team, and is ultimately expected to lead to more effective donor recruitment and more lives saved.

NHS Blood and Transplant