Case Study: 72andSunny achieves ultra-HD cloud media management and blazing-fast 500GB transfers with Aspera

Enabling Ultra HD media management & collaboration in the cloud

72andSunny is a global full-service design and advertising studio with offices in Los Angeles, New York and Amsterdam that produces Ultra HD content for major brands. Facing growing storage and bandwidth demands—each 60-second commercial can be up to 500GB—the agency needed a cloud-friendly, scalable asset-management and high-speed transfer solution that would integrate with third‑party systems and support worldwide collaboration.

Working with XPlatform Consulting, 72andSunny implemented Aspera’s FASP transfer technology and Orchestrator to automate ingest, validation, locking and distribution to AWS and cloud MAMs (Cantemo Portal, Vidispine, MediaSilo). The solution moved massive files across continents far faster than legacy methods (demonstrated by a 700GB LA→NY transfer), enabled wireless mobile transfers, improved security and scalability, and reduced project turnaround times while boosting productivity and global collaboration.

72andSunny

Casey Franks

Director of IT, 72andSunny