Case Study: Vortexa boosts brand awareness in Asia with Aspectus Group's targeted media relations

Vortexa secures 13 coverage pieces in 3 months with Aspectus Group

Vortexa, an energy intelligence provider, sought to increase its brand awareness and the visibility of its regional insights within Asia's fast-paced energy trading sector. They engaged Aspectus Group to utilize its PR and communications services for a strategic media campaign tailored to this vast and dynamic market.

Aspectus Group implemented a targeted media relations approach by carefully monitoring the news agenda to leverage real-time events and executing tailored outreach to top-tier and trade publications across Asia. Within just three weeks, this strategy secured interviews with major outlets like Bloomberg and Reuters, resulting in 13 pieces of coverage across the region and successfully boosting Vortexa's profile.

Vortexa