Case Study: Volt achieves stronger brand awareness with Aspectus Group

Volt generates 77 pieces of industry coverage with Aspectus Group

volt, a provider of account-to-account payments powered by open banking, needed to rapidly build brand awareness and educate merchants and payment service providers following a record-breaking Series A funding round. The Aspectus Group was engaged to develop a targeted nine-month PR and communications campaign to address this challenge.

Aspectus Group implemented a multi-channel strategy featuring thought leadership content, active newsjacking, and social media amplification. This approach successfully generated 77 pieces of quality industry coverage in outlets like City A.M. and PYMNTS, achieving an audience reach of 67.7 million. The Aspectus Group also hosted an industry event in partnership with UK Finance, significantly elevating volt's profile.

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