Case Study: Virtualstock boosts retail-tech brand awareness with Aspectus Group PR

Virtualstock boosts retail-tech presence with Aspectus Group, securing 97% share of voice

Virtualstock, a SaaS firm providing Europe's leading dropshipping and curated marketplace platform, sought to increase its brand awareness in the noisy retail-technology market. Without any prior PR experience, their challenge was to cut through the competition and establish a strong presence as a retail-tech leader. They engaged Aspectus Group to design and execute a strategic PR program to target key decision-makers.

Aspectus implemented a multi-tactical PR strategy that included market analysis, tailored messaging, and creative storytelling focused on e-commerce topics. This approach secured 60 pieces of coverage in six months, giving Virtualstock a 97% share of voice compared to competitors. The campaign also directly generated 8 inbound leads and 5 marketing qualified leads, with prospects citing the media features as a key reason for their interest.

Virtualstock