Case Study: Verkor achieves top-tier media coverage with Aspectus Group’s PR and media campaign

Verkor secures 15+ trade coverage pieces with Aspectus Group

Aspectus Group was engaged by Verkor, a European low-carbon battery manufacturer, to maintain the media momentum it had achieved after a highly successful launch. The challenge was to build on that initial splash, which included over 60 pieces of coverage, and ensure continued visibility in the competitive energy trade media.

To address this, Aspectus Group implemented a targeted media campaign. The solution included securing interviews and commentary opportunities with key trade outlets, issuing a press release on an industry partnership, and publishing an article on Verkor's business model. The results were over 15 pieces of top-tier trade coverage, including interviews with Reuters and Recharge, successfully maintaining the brand's momentum.

Verkor