Case Study: UHY boosts media profile with Aspectus Group PR & media relations

UHY earns 90+ pieces of coverage with Aspectus Group

UHY, a trusted accounting and professional services firm in the US, faced the challenge of its media profile not matching its market success. To support its growth, UHY needed to increase the visibility of its experts and services in target media and partnered with Aspectus Group for PR and communications support.

Aspectus implemented a proactive, two-pronged media campaign involving strategic pitching and newsjacking to position UHY as a go-to industry voice. The results were significant, including over 90 pieces of coverage, 1 billion impressions, and more than 30 spokespeople being platformed, greatly enhancing the firm's profile.

UHY