Case Study: Travelport achieves Guinness World Record media coverage with Aspectus Group

Travelport exceeds coverage target by 128% with Aspectus Group

Travelport, a company in the SaaS, software, and technology sector, sought to strengthen its UK brand presence and launch its 7 Wonders Challenge. The campaign aimed to set a new Guinness World Record by sending an adventurer to the seven wonders of the world in under seven days using only public transport and Travelport's own travel technology.

Aspectus Group implemented a strategic PR campaign to launch this challenge to the UK media. The approach included generating timely news stories and securing top-tier coverage. As a result, the campaign significantly exceeded its coverage target by 128%, achieving an estimated 3 million views in outlets like the BBC and Daily Mirror, and went on to win several industry awards.

Travelport