Case Study: Tomorrow University boosts top-tier media coverage with Aspectus Group

Tomorrow University earns 37 pieces of top-tier coverage with Aspectus Group

Tomorrow University, an institution focused on impactful careers through sustainability and technology courses, sought to boost its brand awareness and be positioned as a trusted, innovative global educator. Their challenge was to generate earned media conversations about their cutting-edge programs, like the Impact MBA delivered via Apple Vision Pro, and their mission to deliver purposeful education. They partnered with Aspectus Group for PR and communications services.

Aspectus Group laid the groundwork with a messaging workshop before creating compelling storylines to pitch to top-tier tech, business, HR, and national press. By monitoring the news agenda for opportunities relating to AI and sustainability, their targeted outreach secured 37 pieces of coverage over six months, including four in the Financial Times, reaching a combined audience of 654 million. Aspectus also drove 218 social media engagements, exceeding the client's expectations.

Tomorrow University