Case Study: Taskize achieves Financial Times and Bloomberg coverage with Aspectus Group

Taskize secures 5 business press placements with Aspectus Group

The customer, Taskize, faced the challenge of elevating its brand presence and establishing its senior spokespeople as thought leaders within the competitive financial services sector. Their key ambition was to secure coverage in the most sought-after financial publications, specifically Bloomberg and the Financial Times. To achieve this, they enlisted Aspectus Group for its PR and communications services.

Aspectus Group devised a strategy that leveraged Taskize's market insights and spokespeople's expertise to align with the current news agenda. This solution successfully secured five pieces of coverage in top-tier business press, including the Financial Times and Bloomberg, reaching a monthly audience of 21.3 million. This impactful PR campaign significantly increased brand authority and served as an effective tool for the Taskize sales team.

Taskize