Case Study: Stora Enso boosts UK timber advocacy with Aspectus Group PR and communications

Stora Enso secures 76 media placements with Aspectus Group

Stora Enso, a leading European renewable materials company, faced a challenge when proposed UK legislation threatened to ban structural timber in high-rise buildings. The company engaged Aspectus Group for a PR and communications campaign to inform stakeholders and policymakers about the commercial and environmental benefits of timber-based construction.

Aspectus implemented a strong, message-driven media campaign that included thought-leadership articles and securing interviews with Stora Enso's subject matter experts. This approach resulted in significant media coverage, including 16 pieces in leading trade publications and a top-story interview on the BBC. Following this success, Aspectus expanded its remit to raise general awareness of Stora Enso in the UK, ultimately securing 76 pieces of coverage against a target of 40, successfully influencing the narrative around timber construction.

Stora Enso