Case Study: Snowball achieves top-tier media coverage with Aspectus Group

Snowball secures 15 pieces of coverage with Aspectus Group

Snowball, an impact investing fund, faced the challenge of getting its annual impact report noticed by the media, as such reports are often seen as self-promotional and are disregarded. They partnered with the vendor Aspectus Group for its PR and communications services to transform the report into a valuable asset that would attract top-tier investment media coverage.

Aspectus Group reframed the report by emphasizing Snowball's innovative and self-critical approach, distinguishing it from standard ESG narratives to appeal to media interests. The solution successfully secured an interview with the Financial Times' Moral Money and generated 15 pieces of coverage in outlets like Reuters and Euromoney, resulting in over 33,000 impressions during the campaign.

Snowball