Case Study: SGX Group boosts global brand awareness with Aspectus Group

SGX Group secures 1M+ audience reach with Aspectus Group

SGX FX, a division of SGX Group, needed to elevate its spokespeople into industry thought leaders and increase brand awareness for its BidFX and MaxxTrader brands in Asia. Their challenge was to find strategic conversation gaps in the Asian media to assert their unique perspectives. They partnered with Aspectus Group for a PR and communications campaign to address this.

Aspectus Group developed a media relations campaign using the timely news hook of the US transition to T+1 settlement. By crafting thought leadership articles and securing interviews, they positioned SGX FX as an authoritative voice. The solution successfully secured 20 pieces of trade coverage, including 5 top-tier international hits, achieving an audience reach of over 1 million and significantly boosting global brand awareness for the client.

SGX Group