Case Study: Sustainable Energy Association of Singapore (SEAS) boosts ASEAN clean energy authority with Aspectus Group

SEAS secures 20+ annual media hits with Aspectus Group

The Sustainable Energy Association of Singapore (SEAS) was well-known in Singaporean energy circles but lacked broader regional recognition and consistent media visibility. Their challenge was to position themselves as a credible voice in ASEAN's clean energy policy discourse and to promote their flagship event, the Asia Clean Energy Summit (ACES), amidst a crowded sustainability narrative. SEAS engaged Aspectus Group for a strategic campaign combining PR, communications, and content services to elevate their profile.

Aspectus Group implemented a multi-pronged communications strategy rooted in media engagement, data-led storytelling, and digital amplification. This included conducting a clean energy poll that became an annual media anchor and supporting SEAS's presence at international forums like COP28. The results were significant, with Aspectus securing over 20 pieces of media coverage annually, an estimated audience reach of over 900k per year, and a minimum of six top-tier media hits each year, successfully expanding SEAS's influence across the region.

Sustainable Energy Association of Singapore (seas)