Case Study: Rows achieves 3,000 new signups with Aspectus Group's global digital PR campaign

Rows drives 3,000 new signups with Aspectus Group

The customer, Rows, a SaaS scale-up, wanted to increase global signups for its product, which competes with Microsoft Excel and Google Sheets. They engaged Aspectus Group to use PR and communications to meet this challenge.

Aspectus Group implemented a global digital PR campaign that combined product announcements with tailored media pitches. This approach secured significant coverage, including an exclusive in TechRadar that alone drove 3,000 new signups. In total, the campaign generated 22 pieces of coverage, 18 backlinks, and 140 million online views, making it the client's best-performing marketing campaign that quarter.

Rows