Case Study: RelyOn strengthens UK brand visibility with Aspectus Group

RelyOn secures 17 pieces of coverage with Aspectus Group

RelyOn, a global safety and training provider, faced the challenge of raising its UK brand profile and cutting through a crowded market, particularly in key regions like Scotland, Teesside, and Liverpool. The company needed to unite its heritage and future under a clear message that reaffirmed its purpose of keeping people safe across the changing energy landscape. To address this, they engaged Aspectus Group for a PR and communications campaign.

Aspectus Group developed a targeted earned media and thought leadership programme built around the "Safety as One" storyline. Over six months, they secured 17 pieces of coverage, placed 10 expert interviews, and maximized visibility at key industry events. The solution successfully bolstered RelyOn's brand impact in its three priority UK regions and provided them with a unifying, human-centred narrative.

Relyon