Case Study: Quant achieves top tier blockchain PR coverage with Aspectus Group

Quant earns 15 pieces of coverage with Aspectus Group

Quant, a company pioneering blockchain in finance, sought to educate its audience on the benefits of distributed ledger technology and the challenges of blockchain interoperability. Their challenge was to secure regular top-tier media coverage to achieve this goal. They tasked the vendor, Aspectus Group, with providing PR and communications services to meet this need.

Aspectus Group developed a strategic campaign centered on the upcoming Ethereum merge, identifying a unique narrative to capitalize on the event. Their approach involved creating punchy commentary and long-form content, which they aggressively pitched to top-tier and industry trade contacts. As a result of this solution implemented by Aspectus, Quant received 5 pieces of top-tier coverage and 15 pieces of coverage in total, which drove a 20% spike in website traffic.

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