Case Study: PlanRadar boosts Southeast Asia visibility with Aspectus Group's thought leadership PR

PlanRadar secures 52 pieces of coverage and 1M+ audience views with Aspectus Group

PlanRadar, a construction technology business, engaged Aspectus Group to build its regional visibility in Singapore, Malaysia, and the Philippines. The challenge was to position PlanRadar as a leading voice in a competitive market and secure consistent media coverage despite limited brand recognition and the need for content tailored to each country's specific regulatory context and industry challenges.

Aspectus Group implemented a sustained PR and communications program focused on topical thought leadership, data storytelling, and strategic newsjacking. The solution included localized press releases, timely commentary on regional events, and securing interviews with senior spokespeople. This approach secured 52 pieces of coverage, over one million estimated audience views, and built more than 30 key media relationships across three countries, significantly boosting PlanRadar's regional profile.

PlanRadar