Case Study: PlanRadar boosts ASEAN brand awareness with Aspectus Group

PlanRadar boosts ASEAN awareness with Aspectus Group and 17 top-tier coverage pieces

PlanRadar, a provider of project management technology for the construction and facilities management sectors, faced the challenge of building awareness and establishing thought leadership in the ASEAN region, where the industry is slow to adopt digital transformation. To address this, they engaged Aspectus Group for a communications strategy to raise their profile in Singapore, Malaysia, and the Philippines.

Aspectus Group executed a targeted program that positioned PlanRadar's spokespeople as subject matter experts through tactics like newsjacking, press releases, and thought leadership articles on topics including BIM and AI. The solution successfully secured 17 pieces of coverage in top-tier media, resulting in an estimated 1 million audience views and a marked increase in brand awareness across ASEAN.

PlanRadar