Case Study: Planet Tracker achieves global media recognition with Aspectus Group

Planet Tracker secures 57 pieces of coverage with Aspectus Group

Planet Tracker, a non-profit financial think tank focused on environmental finance, wanted to elevate its media presence and become an established name in sustainable finance. They engaged the vendor Aspectus Group for PR and communications support to achieve consistent, high-quality global coverage.

Aspectus Group launched a media campaign that combined proactive outreach with the promotion of the client's regular reports. This strategy successfully positioned Planet Tracker as experts in their field, resulting in 57 pieces of coverage, 7 interviews, and engagement with 9 top-tier outlets, including features in The Independent, CNN, and Forbes.

Planet Tracker