Case Study: Oxford Flow builds investment-ready brand credibility with Aspectus Group

Oxford Flow drives 48 press hits and 156K LinkedIn impressions with Aspectus Group

Oxford Flow, a high-growth spinout from Oxford University engineering specialist valves, needed to build brand credibility to attract global investment and partners for scaling its business. The challenge was to evolve its brand from a disruptor to a stable industry authority. Aspectus Group was tasked with providing PR and communications services to achieve this.

Aspectus Group implemented an integrated, multi-channel campaign that shifted the focus to credibility through issue-led commentary, earned media, and thought leadership. This approach successfully secured a major investment from bp Ventures and Energy Impact Partners. The results were significant, including 48 pieces of coverage, 156,000 LinkedIn impressions, and a standout 10.57% average engagement rate on the platform, directly supporting the investment goal.

Oxford Flow