Case Study: Overstone builds brand trust and awareness with Aspectus Group

Overstone drives 3,123 website click-throughs with Aspectus Group

Overstone, a company specializing in art-backed lending, faced the challenge of building brand awareness and trust with wealth managers and financial advisers who serve high-net-worth individuals. Their goal was to promote their unique data science capabilities for risk-assessing art collections to unlock capital for investors. They enlisted Aspectus Group to execute an integrated PR and communications campaign to reach this key audience.

Aspectus Group implemented a solution that included securing top-tier media coverage in publications like The Financial Times and The Wall Street Journal, along with arranging interviews for Overstone's CEO. They also developed a thought leadership article that served as the basis for an integrated campaign combining PR and digital tactics, including a targeted LinkedIn effort. The results included 8 pieces of major coverage, 7 CEO interviews, and over 3,123 new click-throughs to Overstone's website from a single campaign, significantly raising the company's profile.

Overstone