Case Study: OSTTRA boosts business media visibility with Aspectus Group

OSTTRA secures FT, Bloomberg and Reuters coverage with Aspectus

Osttra, a post-trade solutions provider, faced the challenge of increasing its brand awareness in a crowded market. To help them stand out in top-tier business media, they partnered with the vendor Aspectus Group for PR and communications support.

Aspectus implemented a strategy of identifying key market trends and proactively pitching Osttra's data and commentary to the press based on the news agenda. This solution secured Osttra coverage in major outlets like the Financial Times, Bloomberg, and Reuters, highlighting its expertise in areas such as euro derivatives clearing and regulatory changes.

Osttra