Case Study: Nium achieves global media coverage for its stablecoin platform with Aspectus Group

Nium secures 35+ global coverage pieces in days with Aspectus Group

Nium, a global financial services company, needed to launch its new dual-network stablecoin card issuance platform with a coordinated media relations campaign across the US, Europe, APAC, and the Middle East. The challenge was to generate significant noise quickly in these distinct regions, each with its own media cycles, editorial priorities, and regulatory contexts, to reach key decision-makers in fintech, crypto, and payments.

The Aspectus Group implemented a globally coordinated yet locally tailored PR strategy, using a structured embargo process to build media anticipation. They secured over 35 pieces of high-quality global coverage with a combined readership of over 8 million, including top-tier outlets like Bloomberg and CoinTelegraph, and secured six interviews with influential journalists. Aspectus Group's market-led approach ensured impactful results across all target regions.

Nium